The Hard Rock Rocksino Northfield Park is getting a new, shorter name.

Las Vegas-based MGM Resorts International, which bought the property last year, announced Wednesday that it's rebranding the racino in Northfield as MGM Northfield Park and will make other changes after the acquisition closes in April. The company also released a new logo that features the MGM lion.

The announcement was made during a series of pep rallies for employees.

"MGM Northfield Park is situated in a great location within a vibrant community and offers wonderful amenities — from dining and entertainment venues to gaming, harness racing and retail options," MGM Northfield Park President Chris Kelley said in a prepared statement. “Through the dedication and hard work of this team, the Rocksino and harness track have established themselves as market leaders and we are excited to begin this new journey together.”

MGM agreed last year to buy the Rocksino, which has about 950 employees, for $1.06 billion from Milstein Entertainment LLC. The Rocksino is joining other MGM gaming properties, including the Borgata, Mandalay Bay, the Mirage and MGM Grand Detroit.

Rummy Pandit, executive director of the Lloyd D. Levenson Institute of Gaming, Hospitality and Tourism at Stockton University in Galloway, N.J., said MGM has a solid reputation within the gaming industry. MGM runs the Borgata in nearby Atlantic City.

"It's a high quality gaming establishment with top-of-the-line food and beverage, entertainment, gaming, retail," he said. "They run a top notch, first-class operation. The service levels are impeccable. They have been probably the leader in the market for many, many years in the area. ... That's what you should expect over there."

The Hard Rock Rocksino opened in 2013. It is one of seven racinos — combined slots parlors and horse racetracks — in the state. Unlike the state's four casinos, racinos offer no table games such as blackjack and roulette. What look like slot machines are video lottery terminals (or VLTs) regulated by the Ohio Lottery Commission.

The Rocksino has more than 2,300 video lottery terminals and took in $246 million in the last fiscal year — the highest amount among the state's racinos.

In addition to the name change, MGM said it will rebrand several eateries and bars inside the facility: the Hard Rock Cafe will become the TAP Sports Bar, Constant Grind will be the Roasted Bean, Center Bar will be the Center Bar and Lounge, and the Fresh Harvest Buffet will be The Buffet.

Kosar's Wood-Fired Grill, a steakhouse named after Browns legend Bernie Kosar, will remain with the same name.

Meanwhile, the 1,900-seat Hard Rock Live concert venue will become the Center Stage and the smaller Club Velvet will be named the Neon Room.

The Rockstop Gas & Wash also is changing names to the Rewards Gas & Wash and the Rock Shop retail store is becoming the Shop.

MGM said additional details would be available in the coming weeks.

 

Rick Armon can be reached at 330-996-3569 or rarmon@thebeaconjournal.com. Follow him on Twitter at @armonrickABJ.