Mathias Hauck is the co-founder and brewer at Avon Brewing Co. in Avon. The brewpub has been brewing its beer on contract but is in the process of opening its own on-site brewery.
Question: Why did you become a brewer?
Answer: Family. I became a brewer to spend time with my brothers! My youngest brother was already an avid homebrewer and this platform/hobby/obsession allowed us to have scheduled time to be together. Brewing created communication avenues, it enhanced our individual creativity, and gave us a way to connect. Brewing became the catalyst to start a family venture and now I get to connect with thousands of people weekly. It's such a treasure to see people find enjoyment and camaraderie in your passion.
Q: Avon is now opening an on-site brewery. Please provide an update on that project and what it means for Avon?
A: It means everything for us!! We will finally have our on-site production facility and retail storefront. Portland Kettle Works has already completed the brewhouse and we plan to open July/August 2019. The brewery will allow us to expand our ever growing lineup of beverages while utilizing a smaller, more intimate setting. Our plan is to allow our ABC family to connect with us in an entire new way than they have before. Brewing classes and several other opportunities for hands-on experiences are being planned.
We also plan to utilize the space for tours, special events, and a retail section for a VIP taproom experience as well as a place to purchase canned beer and ABC swag. We also will be able to expand our days/hours of operation at the site.
At its heart, the new space will keep Avon Brewing Co. focused on its mission of being a “hyper local” brewery. We want to enhance the experience that we are already able to provide. We love our community and our extended ABC family and our focus will continue to be to provide a family-oriented, local experience where the food and beer are intertwined.
Q: What are your favorite and least favorite craft beer trends now?
A: Favorite: We have always brewed what we like to drink. I think it is wonderful to see everyone experimenting and working hard to innovate and get people what they want!
Least favorite: The talk about craft beer saturation. There is still 85% of the market share that can be attained. Less cannibalization with a focus on how to bring in new types/categories of consumers.
Q: What's your best-selling beer and why do you think it's so popular?
A: If you were to look at our weekly sales numbers, you would typically see two outliers — any given IPA and Gold Dust, our golden ale. I think our golden ale is popular because it's flavorful, balanced, clean, refreshing, and a darn fine beer. In reality, the beer is probably so popular because it is as close to a standard American lager that we carry ... We shall see as we are currently lagering our first classic American pilsner as a brewpub!
Q: Which beer — any beer in the world — do you wish that you created/brewed and why?
A: My typical first response to that question is "Budweiser, because I would be a billionaire!" While that is usually said with slight sarcasm, the brand itself has become synonymous with beer in America today.
In reality, there have been so many beers that have had a special place in my heart and I would have been honored to have been their creator. As I take a moment to ponder that answer, perhaps it would be Long Trail Ale. That amber-colored ale helped a young Dartmouth student find his way into the world of craft beer! And that's what it is all about!!
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