DRB Systems, an Akron-based car wash technology company, is acquiring Suds Creative of Meridian, Idaho.

The company released a video Monday using the "Brady Bunch" theme to announce the acquisition. The terms of the agreement were not disclosed in a news release.

“Our mission is to help car wash operators drive growth as a trusted partner,” DRB CEO Dan Pittman said in a prepared statement. “Traditionally, we’ve done that with enterprise technology solutions, industry know-how and best-in-class support. With Suds, we can take that to the next level by providing strategic marketing solutions, that truly drive customers to the car wash. We know marketing is a success quotient to a thriving car wash and lube center, which is exactly why we are partnering with Suds.”

DRB and Suds is celebrating the new partnership this week at The Car Wash Show in Nashville.