Zaftig Brewing Co. is launching a Kickstarter campaign Friday (Aug. 2) to raise at least $20,000 toward its new Zaftig Italian Village brewpub in Columbus.

The Worthington brewery will host a presentation at 6:30 p.m. to talk about the project and the ongoing build-out.

The new space, which is nearly 4,000 square feet in Columbus's Italian Village neighborhood, will be different from the current site.

"As you know, our current space is a very practical no-frills space to come and enjoy great local beer," co-founder Jim Gokenbach said. "Due to the location of the new space in Italian Village, we are targeting all our loyal followers but gaining a whole new demographic. This said, the feel we are going for is a trendy, upscale brewpub experience still serving our great beer, but also bringing an elevated level of pub fair into the mix. It is made to cover all aspects from a great happy hour, to football weekends, to just grabbing dinner and drinks with a friend, and we can even accommodate small business meetings, parties, showers etc. in our private room that comfortably holds about 12 to 15 people."

The Italian Village site will feature a five-barrel Portland Kettle Works brewing system. It will produce exclusive Zaftig beers for the brewpub, as well as serve as a pilot system for the production brewery. Zaftig, which is known for making high-alcohol beers, also plans to produce some lighter brews for the Italian Village location.

Zaftig opted to open a new location for a couple of reasons. It's one of many breweries in Ohio — Platform, Saucy, Thirsty Dog, Fifty West, Hoof Hearted and Taft's among them — that have opted to open multiple locations.

"The biggest reason is this is where we see the market going: Building community behind local brewpubs that serve not only great beer but great food," Gokenbach said.

"From business standpoint, you are not fighting for tap handles and not messing with the three-tier system and distribution, thus making the manufacturer the retailer and cutting out the distributor keeping our hard work and profits with us."

That means beer drinkers may eventually see Zaftig brewpubs in other parts of Ohio.

"We are not looking to expand distribution as much as looking to expand our brand," Gokenbach said. "This business model was built so that we could open more places down the road in Cleveland, or Cincinnati, or Sandusky. None of those are really on the table right now ..."

The goal is to open the Italian Village site in mid-September.

For more details about the Kickstarter campaign, click here.