The Bud Light Victory Fridge is back — and this time Cleveland Browns fans will have a chance to buy one of their own.
Bud Light and the Cleveland Browns are launching a pop-up store next week in Cleveland called B.L. & Brown's Appliance Superstore that will sell the famous Browns-themed refrigerators.
The store, 1870 W. 25th St., will be open from 1 to 9 p.m. Tuesday and Wednesday. The fridges, which come in various sizes, will go for $199.99 to $299.99. There also will be a limited number of full-size Victory Fridges priced at $599.99.
The proceeds will benefit Browns Give Back partners.
Lest you forgot, the Bud Light Victory Fridges were installed last season at bars around Northeast Ohio after the Browns posted a woeful 0-16 record the year before. But those fridges came with a chain and lock. Bud Light promised that the smart-technology refrigerators would magically open when the Browns won their first game, which happened in Week 3.
“Last year, when our Victory Fridges unlocked in bars across Cleveland, it created a local pandemonium in the best way possible,” Bud Light Vice President of Marketing Andy Goeler said in a prepared statement. “Since then, we’ve been hearing from Browns fans who want Victory Fridges of their own, so that was the inspiration behind B.L. & Brown's Appliance Superstore."
The fridges for sale won't come with a chain and lock. They also won't be stocked with Bud Light, but the beer-maker said anyone who visits the pop-up store will receive a coupon for discounted Bud Light.
Bud Light partnered with WWE wrestler ''The Miz,'' a Cleveland native and Browns fan, on a B.L. & Brown's infomercial to promote the pop-up store.
“As a hardcore Browns fan, having my own Bud Light Victory Fridge last season was one of the coolest things I’ve ever been a part of and still keeps my Bud Light cold to this day,” The Miz, whose real name is Michael Mizanin, said. “Now with B.L. & Brown's, I’m pumped to return to Cleveland to celebrate our team and make sure Cleveland is all geared up with cold ones for this season. Go Browns!”
Rick Armon can be reached at 330-996-3569 or firstname.lastname@example.org. Follow him on Twitter at @armonrickABJ.